50″ WF66 | LED | Full HD | High Dynamic Range (HDR) Smart TV


  • 126 cm (50’’)
  • Supports High Dynamic Range (HDR) video
  • Full HD for the best HD experience
  • Instant YouTube access and Wi-Fi


SKU: 10313244 Category:


50″ WF66 | LED | Full HD | High Dynamic Range (HDR) Smart TV

WF660 / WF663 / WF665 SERIES

Explore new ways to be entertained
See how our latest HDR and upscaling technologies combine with One-button YouTube to open up worlds of exciting Full HD entertainment.
Rediscover every detail in Full HD
X-Reality PRO picture processing upscales every pixel for exceptional Full HD clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.
Designed to keep your focus on the picture
Maximise your space, minimise your cables. This slimline HDR TV is edged in a narrow aluminium effect frame for beautiful looks, allowing it to blend into your living space easily. Clever cable management keeps wires secured and hidden at the front.
See More at Sony.co.uk

Shipping Information

Delivery Information

  • Delivery will be made to the UK only via a next working day, 48hr or 72hr delivery service (dependant on postcode area).
  • Orders will be despatched within 30 days of placing your order*.
  • Shipment will be made via courier and is only available Monday to Friday, generally between the hours of 08:00am to 18:00pm.
  • There must be someone present at the delivery address as a signature is required on receipt of goods.
  • Weekend and bank holiday deliveries are not available.
  • Parcels cannot be left in a safe place or with a neighbour for insurance purposes.
  • Parcels received with visible damage, must be signed for as such, or it may invalidate your claim. Damages must be reported within 24 hours via our support contact form (insert url).
  • On your delivery day, you will receive an email notification confirming your courier tracking details along with a link to our courier’s website. Here you will be able to track and rearrange your delivery if required.
  • If there is no one available to take receipt of your order on your delivery date, our courier will aim to reattempt delivery on the following working day. Please note, should the second attempt fail your item will be returned to us automatically and your order cancelled. In these circumstances please contact us urgently via our support contact number 0845 0130388.
  • If you require any further assistance, please contact us via our support contact form (insert url).
  • Please note where an additional card payment is made, your order must be shipped to the billing address associated with your payment card.

In addition, please note the following shipping information for Television orders (55” screen size & above only) applies: -

  • Delivery will be made to UK Mainland areas only.

Don't have an account?

If you haven't yet traded in your old phone, please visit the Sony Switch-Up portal to do so. If you have forgotten your login in details, please click on the forgot password link below.